Tom Sorensen | NPAworldwide

Finding people is not the same as recruiting them

Companies that say “we can find candidates ourselves” often crash into reality.

They confuse sourcing with recruiting and end up with a spreadsheet, not a shortlist.

Anyone with Wi-Fi can “find” people. That’s sourcing. Not recruiting.

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I know that HR staff, talent acquisition staff, and agency recruiters often mix the two. They think a Boolean search makes them headhunters. LOL, it doesn’t.

Finding people is basic identification. It’s looking up names, scrolling through profiles, and adding them to a spreadsheet.

• Zero persuasion
• Zero vetting
• Zero judgment

Five percent of recruitment is research. The other ninety-five percent is getting people to talk, engage, trust, and finally say yes. That’s the hard part.

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