Tom Sorensen | NPAworldwide

Does it matter that 85% of LinkedIn members in Thailand are below 35?

Yes, it does. Because when you are hiring senior executives, you are searching for talent in a LinkedIn population where the vast majority of members are under 35.

It is important to understand the limitations of LinkedIn as a talent source when you are hiring for the management team, Country Manager, Managing Director, CEO, CFO, or another leadership position

According to recent data from NapoleonCat, LinkedIn has approximately 6.7 million users in Thailand, representing around 10% of the country's population.

The demographics are revealing. Shockingly so.

You can jump straight to the full blog - click here.

• Approximately 85% of LinkedIn members are below the age of 35.
• The largest user group is aged 25 to 34.
• Individuals aged 55 and above represent only around 1% of all LinkedIn members in Thailand.

There is so much more in this article that is important; don’t skip it. The headlines are:

• Most senior executives are not in their early thirties
• How many are Daily Active Users?
• What about abandoned LinkedIn profiles
• The lesson for employers is simple

LinkedIn is an excellent tool. It is often the starting point for identifying talent.

However, it should not be mistaken for the entire talent market.

As recruiters, we need to remember that LinkedIn is a talent pool. But it is not the talent pool.