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Phenix Consulting Partners

PHENIX - CASTLEGATE PARTNERSHIP ANNOUNCEMENT

 

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Bangkok, February 6, 2025 — Phenix Consulting Partners and Castlegate Education Ltd, two prominent players in the Consulting & Education industry, have joined forces to create a groundbreaking partnership. This strategic alliance aims to bring the very best of British Education expertise to various settings throughout Thailand by focusing on the Real Estate, Education Consultancy, and International Schools sector. Their agreement was signed, fittingly, in the historic and prestigious surroundings of the British Club, Bangkok today.

The Future of Thai Education: Branded Schools for All

The growth of premium British international schools has produced a discerning Thai market in recent years. Now, only the very best is good enough for Thai and expat parents alike. This is a moment to ensure that quality education is available across Thailand for every community. In an era where branded hotels, malls, & residences have become commonplace, our team envisions a new paradigm: branded schools as the cornerstone of forward-thinking residential developments.

By leveraging their collective expertise, Phenix Consulting Partners and Castlegate  Education are poised to transform the Thai education landscape.

Global Expertise in Elite Education

The heart of this Partnership lies in its ability to bring elite British schools and first class educational consultancy to new communities within the Thai market, operating at scale and targeting communities with schools which reflect their needs and aspirations. Rather than bringing a single premium school to Thailand, Castlegate has exclusive relationships with a range of UK schools, with differing fee points or specialisms, but all of which carry the hallmark of quality which every child deserves. With decades of experience, our team offers unparalleled insights into educational institutions, ensuring that investors, private school owners, and developers anchor their projects around world-class education, and generate unprecedented uplift in aspiration, access, and opportunities for children across the country.

Comprehensive Advisory Services

The strategic partnership provides comprehensive advisory services to investors, developers, or owners of existing schools who seek partnerships in order to remain competitive in a market which is becoming more sophisticated in its offering to families:

  1. School Anchors: The team advises developers on selecting the best-fit schools to anchor their mixed use and residential real estate projects. Whether it’s a prestigious boarding school, a small community primary, or a cutting-edge Sports or Arts academy, the focus is on enhancing the overall residential experience.
  2. Education Development: Phenix Consulting Partners’ expertise in bringing premium British brands to the Thai market combines with Castlegate’s track record in education projects worldwide. Together, they guide developers and investors in creating state-of-the-art schools, sports, and boarding facilities, and entry into a sector which has already been growing hugely in the Bangkok metropolitan area. Opportunities exist for further quality educational offerings in the capital, but also in cities across the country, with the right alignment of partners.
  3. Operational Management: From marketing and enrolment strategies to day-to-day management, our operational team ensures that schools can grow and  thrive through partnership with UK institutions or specialist consultancies offering teacher training, leadership development, and specialist training for Thai employees within schools.
  4. Culturally Sensitive Approach: Meanwhile, Castlegate’s partnership with Jina Phenix, who was awarded the British Empire Medal for services to British industry in Thailand following her tireless work during the Covid pandemic, ensures that prestigious British operators can navigate Thai business and family culture, giving families what they want for their children, and supporting Thais who work in these schools.

“Phenix Consulting Partners and Castlegate share a vision of excellence,” says Jina Phenix, Managing Partner at Phenix Consulting Partners. “Our combined expertise will supercharge the Thai independent education market to unprecedented heights of global excellence, building on the foundations laid by the pathfinding British curriculum schools already present in Bangkok. Our network of investors and development contacts will ensure the best relationships are forged between British schools, education consultancies, and student support agencies. Beyond the obvious Developer financial gains, the true value lies in creating a vibrant community where learning, living, and growing intersect.”

Alex McGrath, Founder & Managing Director of Castlegate Education, adds:

 “The strategic alliance between Phenix Consulting Partners and Castlegate is more than a partnership. By combining Phenix’s expertise in bringing premium brands to Thailand with Castlegate’s track record in premium education, we unlock immense value for schools, parents, children and developers alike. Communities thrive with schools at their heart.”

The team brings over 50 years of collective experience, and together, are poised to revolutionise branded residential real estate and ensure a countrywide boost for private education in Thailand.

 "We will match schools to communities, whether in major cities, island communities, kindergartens in shopping malls, or new residential developments—the future lies in branded schools serving each community” adds Alex.

The team invites developers, investors, and stakeholders to explore this transformative approach.

For inquiries, please contact:

Jina Phenix, Managing Partner, Phenix Consulting Partners

Email: jina@phenixconsultingpartners.com

 

Alex McGrath, CEO, Castlegate Education Limited

Email: alex@castlegate-education.com

 

Unlocking Value: Proximity to Elite Schools –

Independent Analysis by Michelle de Havilland

“Research has shown that on average, branded residences benefit from a 30% uplift in sales values comparative to non-branded residences. However, more impressively, developments situated near elite schools or those with an elite school on-site can command up to 70% higher pricing in the residential market. The synergy between education and real estate creates a win-win scenario for both developers and homebuyers. Parents are eager to own homes - whether primary or secondary - within close proximity to their children’s schools. This creates exceptional real estate demand and value uplift for residences within close proximity of good schools.

A win for the everyone

The integration of a school within a residential development is a winning proposition for the entire community:

  • For parents, it offers the convenience of proximity, allowing them to actively participate in their children’s education.
  • Teachers benefit from a seamless connection between their work and home environments, fostering a sense of commitment and dedication.
  • Developers, too, reap rewards— Developments within close proximity to elite schools or those with a desirable school on the premises can command up to 70% more in residential pricing than homes not zoned within proximity of excellent schools.
  • Operating investors benefit from benign tax breaks on education businesses, making this an attractive proposition

 

“This synergy between education and residential spaces not only enhances property values but, importantly, enriches the fabric of our neighbourhoods”,

(Michelle de Havilland is the founder of Black Gate, a globally renowned independent consultancy offering capital raising, marketing & sales and brokerage services tailored to clients seeking global real estate acquisitions and sales with a keen eye on commercial viability).

 

About Phenix Consulting Partners: We are an advisory firm for Thai and British businesses, based in Bangkok, offering the following services:
• Advice and support for HR Development teams for training, employee benefits and employee journey
• Introduction of British Language Learning application #Monday – #Versant to Thailand offering to corporate to improve employee language efficiency
• Promote trade, products and connect businesses between Thai-UK.
• Introduce British education and school brands to Thailand

About Castlegate: Castlegate specialises in educational infrastructure and advisory services, development of international schools, and supporting school owners with sale and merger with exceptional UK independent and public schools. We partner with elite schools and proven high quality education consultants and quality assurance inspection teams worldwide.

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